Switching out your laces might seem like a minor detail, but it can have a big impact on any outfit. Investing in a few new hues may be one of the most clever and cost-effective ways to refresh your wardrobe from the ground up. Try strapping up a pair of classic dress shoes with our red waxed cotton laces for extra splash, or go for a monochrome look, pairing the neutral brown or black laces with similar hued shoes.
With a nostalgic nod back to the days when the coolest kids in school were lacing their shell-tops and chucks with bright, attention-grabbing colors, these flat waxed cotton shoe laces are an easy way to give any pair of kicks a new lease on life. In three lengths and six shades to choose from, your shoelace game just got a serious upgrade.
Go for an unexpected combo, like orange on a pair of dress shoes, or freshen up suede desert boots with the dark brown laces for a more classic look.
Necessity is the mother of invention, as the adage goes, and in this case it served as the inspiration behind a whole company. After breaking his shoelaces while on a trip to Rome, founder Ben Hertz chanced upon a bright red pair in a small shop. Once he laced up, the response from his friends, family and even strangers proved overwhelmingly positive.
Upon returning stateside to his home in Minneapolis, Minnesota, Hertz decided to create a whole range of the same sturdy, waxed cotton laces in a rainbow of unusual shades and a host of lengths to outfit any shoe or boot in need of an update.
* Promo codes do not apply to this product, due to the brand's request.
Add unexpected color to your sneakers, dress shoes and boots, or keep in step with neutral shades. Comes in six colors and 22-, 36- and 54-inch lengths. Made in Minneapolis, Minnesota. Also see our Round laces. Comes in a set of two.
Available in three lengths:
- 22 inch (56 cm)
- 36 inch (91.5 cm)
- 54 inch (137 cm) *note: Black and Dark Brown don't come in this length
Comes in six colors: red, orange, green, blue, dark brown and black
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