why this product

Switching out your laces might seem like a minor detail, but it can have a big impact on any outfit. Investing in a few new hues may be one of the most clever and cost-effective ways to refresh your wardrobe from the ground up. Try strapping up a pair of classic dress shoes with our red waxed cotton laces for extra splash, or go for a monochrome look, pairing the neutral brown or black laces with similar hued shoes.

With a nostalgic nod back to the days when the coolest kids in school were lacing their shell-tops and chucks with bright, attention-grabbing colors, these flat waxed cotton shoe laces are an easy way to give any pair of kicks a new lease on life. In three lengths and six shades to choose from, your shoelace game just got a serious upgrade.

use & care

Go for an unexpected combo, like orange on a pair of dress shoes, or freshen up suede desert boots with the dark brown laces for a more classic look.

production & design

Necessity is the mother of invention, as the adage goes, and in this case it served as the inspiration behind a whole company. After breaking his shoelaces while on a trip to Rome, founder Ben Hertz chanced upon a bright red pair in a small shop. Once he laced up, the response from his friends, family and even strangers proved overwhelmingly positive.

Upon returning stateside to his home in Minneapolis, Minnesota, Hertz decided to create a whole range of the same sturdy, waxed cotton laces in a rainbow of unusual shades and a host of lengths to outfit any shoe or boot in need of an update.

about the designer

Waxed Cotton Shoe Laces (Flat)

Kaufmann Mercantile from New York, NY
You Get Free Shipping! This product qualifies for
free shipping. Details.
All options are required.
This item is currently not available.
Sorry, this combination is not available.

* Promo codes do not apply to this product, due to the brand's request.

Add unexpected color to your sneakers, dress shoes and boots, or keep in step with neutral shades. Comes in six colors and 22-, 36- and 54-inch lengths. Made in Minneapolis, Minnesota. Also see our Round laces. Comes in a set of two. 


More Details

  • Technical Specifications:

    Available in three lengths:
    - 22 inch (56 cm)
    - 36 inch (91.5 cm)
    - 54 inch (137 cm) *note: Black and Dark Brown don't come in this length

    Comes in six colors: red, orange, green, blue, dark brown and black

    Waxed cotton

    Made in

  • Restrictions: Promotions cannot be applied to this product.
  • Product Dimensions: H 1.0 Inches x W 1.0 Inches x L 1.0 Inches
  • Product Code: V176000281879

Shipping & Returns

  • This item ships directly from Kaufmann Mercantile in Raleigh, NC
  • Item is ready to ship in 2 Business Day(s). Delivery date will vary depending on your shipping address.
  • International orders may experience possible delays and take longer to arrive.
  • We accept complimentary returns within 30 days of receipt if the item is unused and in original condition.
Kaufmann Mercantile Guarantee

Kaufmann Mercantile is committed to help you live a conscious and inspired life.

Many of the items you discover here are exclusive to Kaufmann Mercantile, which is what makes our community of designers and artisans so special.

If you find one of our products anywhere else for less than it's being sold on our site, we will match it.

Our dedicated Concierge Team is here to help. Reach out any time at:

Monday through Friday, 9am to 6pm EST
Have Questions? Just ask our Concierge Team
Just Added
Just Added